What To Expect?

Did you have a chance to watch the On-Demand course? Great! You're now ready to join the Expert Roundtable for How To Value A Product For Customs. This is a 1-hour Q&A session with the experts so bring your US or Canadian valuation questions and/or examples for which you seek answers or explanations and pose them to us live.

  • Virtual discussion

  • Thursday, October 1, 2020

  • 8:00 am - 9:00 am PT

  • Online from any computer or mobile device

  • FREE - During COVID19 Pandemic

Professional Development

Are you a professional designate? Whether you’re a CCS, CES, CTCS, MES, a legal, accounting, trade or logistics professional we’ve got your annual maintenance points and/or study material for your continuing education here. With this course you will earn 4 CCS / CES / MES points from NEI towards your designation(s).
Professional Development

Who Should Attend?

If you watched the On-Demand How To Value A Product For Customs course and have questions to pose to the expert then this is for you! Haven't seen the On-Demand course yet? Check it out below and we'll be here waiting for your return.


On-Demand Topics Include

By taking this course you will be walked through the definitions of each of the six methods of valuation including real-life applications for each to have a better understanding of how to value your products for customs purposes. Not only will you learn additional customs valuation related definitions and application cases for “price paid or payable”, what constitutes a sale, deductions and additions, first sale, pitfalls and penalties and how to avoid them but also how rulings can help your bottom line so you can import and value your goods with confidence.

  • First sale and price paid or payable

  • Methods of appraisement / valuation

  • Deductions and additions

  • Related party transactions

  • Valuation pitfalls and monetary penalties

  • Reasonable care and reason to believe

  • Rulings


Setting out to learn how to import your goods across international borders brings with it enough questions as it is and at times may seem like the answers you do find only raise more questions. We've put together some preliminary questions that this course will directly answer and encourage you to bring your questions and scenarios to our expert who will gladly field them for you during this live Q&A.

  • What if the value is 0?

  • What constitutes a sale for customs?

  • What is a first sale?

  • What method of customs valuation should I choose?

  • What is a related party transaction?

  • What does reason to believe mean?

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  • April Collier

    Trade Advisor

    April Collier

    Licensed Customs Broker and Certified Customs Specialist with over 35 years' experience in the import-export industry. April is a Senior Trade Advisor with Pacific Customs Brokers (USA).
  • Annette Rowan

    Trade Advisor

    Annette Rowan

    Certified Customs Specialist, Certified Trade Compliance Specialist and Licensed Customs Broker with over 11 years' experience in Canadian customs brokerage. Annette is a Trade Advisor with Pacific Customs Brokers (Canada).
  • Adriana Petty-Zamora

    Marketing Coordinator & Asst. Graphic Designer

    Adriana Petty-Zamora

    Adriana has spearheaded Pacific Customs Brokers' education program for the last 8 years. With a natural knack for hosting in-person events, online webinars and a love for being on camera she takes on the role of the importer/exporter to moderate, introduce you to PCB and pose your questions to our experts in global trade.